Wednesday, December 27, 2017

With Love, Christmas

An advertising creative tries to subtly learn more about her Secret Santa recipient while they work on a cell phone campaign. She loves Christmas, he hates it. Add a side dish of his cold relationship with his father and her anonymous email address which starts as a way of gathering gift preference info and turns into one long cybertherapy session. The biggest surprise is here is the placement of the last minute obstacle is somewhat against the grain. It’s hardly a Shymalan twist but the slightest deviation from the formula is noticeable, in a good way. Christmas factor high. MSG Approved.

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